Indeed, Health & Wellness  isn’t a niche or trend —it’s a full lifestyle shift.   The US wellness market  is currently valued at 2 trillion  and is experiencing significant growth.  Approximately 85% of consumers regularly think about health and wellness, and more than 50% actively working to improve it.  Surprisingly, younger generations  are spending disproportionately on wellness , pushing the industry to redefine its brand proposition. Let’s discuss the three main categor

In 2025 , the momentum of social media acceleration requires brands to adopt a tactical approach to be seen .  Marketers must concentrate on strategies that maximize ROI , in terms of money and time. But what strategies guarantee a successful brand or product launch? Certainly, Trade Shows are ideal for B2B , TikTok for B2C, or combined.   “In the TikTok era, having an eye-catching booth design is crucial, but creating a captivating buzz around your booth is what truly

The boom of digital streaming services and social media expands the total media options available to audiences, representing a significant challenge for brands and marketers to identify where their audience is hanging out . In addition, the US Hispanic market ; a powerful and influential consumer (1/5 of the US Population) —is reason enough for Bad Bunny to address the 2026 Super Bowl halftime show in Spanish for the first time at the most-watched sports event on US te

Indeed, marketers today face the significant challenge of understanding , enticing , and engaging  with new demographic groups  as crucial profiles in the consumer economy.  Their consumer expectations, market conditions, and hungry competitors require brands to dig deeper into their market segmentation , with a greater emphasis on behavioral  and psychographic characteristics .   Furthermore, the considerable increase in the Hispanic population, which represents 68 million p

Today’s booming beauty industry is facing a challenge of velocity, experimentation, and digital momentum, representing $441 billion global beauty market with a steady 7% annual growth from 2022 to 2024.  Accordingly, the WWD presented the 2024 Top 100 Beauty Companies that constituted 59% of the global industry with $252 billion, including the top 6 direct selling and MLM beauty companies like: MaryKay , Natura , Belcorp , Amway , Yanbal , and Befra (Jafra) , which r

W orkshop meetings are one of the most productive and highly effective tools for achieving your business goals , providing a clear vision that inspire and empowers your team through an environment of creativity , collaboration , and critical analysis , all within a room where brainstorming ideas is encouraged. As a result, this summit aims to foster a better alignment between marketing and sales , leveraging your product development , customer understanding , branding ,

Indeed, business review did check-in! 2025 is a crucial year , and today, thanks to the digital era, the  customers no longer follow a linear path  to make their purchases or conversion decision. Why? They engage with brands across multiple platforms, devices, and omni-channel touchpoints.  Additionally,  80% of customers are more likely to purchase from brands that offer personalized experiences .   So, how do you measure your business progress? One of the traditional and p

Elevate your marketing game with these trending content strategies According to Nielsen  statistics, the average person's overall audio...

Modern leaders embrace a well-being company culture “When a company’s culture is strong , mental wellbeing  is promoted , and employees perform at a high level .  No matter what business you’re in—retail or finance, tech or manufacturing—the people who work together to drive your company forward matter just as much as your customers” .  According to statistics, motivated employees are more than 85% less likely to leave an organization compared to unmotivated employees. S

In today’s retail environment, competition fights for consumer attention more than ever. Shopper requests brands and manufacturers to fly across all the omni-channel touch points to ensure an exceptional customer experience. However, to achieve this aim, you must create an omni-channel strategy using your business backbone; the data, your customer data. Discover Key Omni-channel Touchpoints Latest trends! 1. Retail Media Networks are trending: It’s booming. It's a new way fo

New Shopper Behavior Demands Airlines in America transport around 2.7 million passengers per day on their 45,000 flights that operate on U.S. soil daily.  Undoubtedly, the rising growth in Travel Retail, especially in the airport channel , offers enormous opportunities for luxury brands. However, the duty-free business has experienced changes in its travelers' demographic .  So, how can brands embrace this shift to attract new consumers during airport stops? From a glo

Innovate boldly or fall behind The  beauty industry  is a  global success story , but the unstoppable evolution of retail requires that brands rethink their marketing strategies. According to NielsenIQ ,   beauty product sales  in retail stores  grew  at an average of 7%  annually from 2021 to 2023. However,  foot traffic  in stores is decreasing . Recently, from December 2024 to January 2025, the number of people visiting US stores declined by 2%.  Indeed, the demographic

After working on your prior task, reviewing the historical numbers, researching, and being familiar with your customer persona; it's time to delve into your 2025 marketing strategies. So, pay attention to the following trending tips to fuel your growth. However, if you have not accomplished the first phase yet, read more about it in our previous article. Is Your 2025 Marketing Plan Set? Trending tips for Jaque Mate 2025!  1. Social Media “The online party” Social Media is a

— “A goal without a plan is just a wish” 2025 represents a huge opportunity in the brand's journey.  Indeed, the demographic customer profile changes will take place in the upcoming years.  As a result, we'll observe more emphasis in these following actions: Sustainability initiatives, Social commerce; "fish where the fish are". In fact, TikTok shop has positioned as an attractive platform for luxury brands.   Retail Media, changing the future of advertising, projected more t

CASE STUDY Industry: Design | Brand:  RIVA Spain OPPORTUNITY High-quality product with brand identity opportunities. Why? Their logo, look & feel, as well as their visual communication, did not effectively convey all the luxury and uniqueness that this hardwood flooring company offers. PLAN Build the brand that will lead the industry itself. We focused on creating a “love brand” by relaunching a luxury, innovative, and revolutionary hardwood flooring brand that would meet the

CASE STUDY Industry: Beauty | Product: LEDERM by L'Bel OPPORTUNITY Ensures the introduction of LEDERM will replace a top-selling product in the skincare category with significant participation in the company's revenues. It’s essential to mention that the original proposal to launch LEDERM was working hand in hand with a dermatological team that would be responsible for training the beauty consultants, providing a sales speech to convince their clients to test a new skincar

CASE STUDY Industry: Entertainment   | Product:  VEMOX OPPORTUNITY:   Acquire new subscribers. VEMOX , the on-demand streaming platform by Olympusat , a broadcast media company, has designed an OTT platform targeting the US Spanish population , with the vision of selling media advertising.  However, as the first stage to achieve that goal, they needed to launch VEMOX successfully, but how? Capturing the attention of the Hispanic audience in the US territory as potential sub

CASE STUDY Industry: Beauty   |  Store: L'Bel A decade ago, Belcorp , the Direct Sales Beauty  Company, decided to introduce one of its top brands, L’Bel , into retail. Decision pursuing two main objectives: The first , to serve as a physical catalog  to improve the brand experience for its beauty consultants (B2B) , and the second , as a test, to explore new opportunities of expansion to capture   new audiences (B2C) , as a part of accomplishing the company vision; position