Indeed, Health & Wellness  isn’t a niche or trend —it’s a full lifestyle shift.   The US wellness market  is currently valued at 2 trillion  and is experiencing significant growth.  Approximately 85% of consumers regularly think about health and wellness, and more than 50% actively working to improve it.  Surprisingly, younger generations  are spending disproportionately on wellness , pushing the industry to redefine its brand proposition. Let’s discuss the three main categor

In 2025 , the momentum of social media acceleration requires brands to adopt a tactical approach to be seen .  Marketers must concentrate on strategies that maximize ROI , in terms of money and time. But what strategies guarantee a successful brand or product launch? Certainly, Trade Shows are ideal for B2B , TikTok for B2C, or combined.   “In the TikTok era, having an eye-catching booth design is crucial, but creating a captivating buzz around your booth is what truly

The boom of digital streaming services and social media expands the total media options available to audiences, representing a significant challenge for brands and marketers to identify where their audience is hanging out . In addition, the US Hispanic market ; a powerful and influential consumer (1/5 of the US Population) —is reason enough for Bad Bunny to address the 2026 Super Bowl halftime show in Spanish for the first time at the most-watched sports event on US te

Today’s booming beauty industry is facing a challenge of velocity, experimentation, and digital momentum, representing $441 billion global beauty market with a steady 7% annual growth from 2022 to 2024.  Accordingly, the WWD presented the 2024 Top 100 Beauty Companies that constituted 59% of the global industry with $252 billion, including the top 6 direct selling and MLM beauty companies like: MaryKay , Natura , Belcorp , Amway , Yanbal , and Befra (Jafra) , which r

Modern leaders embrace a well-being company culture “When a company’s culture is strong , mental wellbeing  is promoted , and employees perform at a high level .  No matter what business you’re in—retail or finance, tech or manufacturing—the people who work together to drive your company forward matter just as much as your customers” .  According to statistics, motivated employees are more than 85% less likely to leave an organization compared to unmotivated employees. S

New Shopper Behavior Demands Airlines in America transport around 2.7 million passengers per day on their 45,000 flights that operate on U.S. soil daily.  Undoubtedly, the rising growth in Travel Retail, especially in the airport channel , offers enormous opportunities for luxury brands. However, the duty-free business has experienced changes in its travelers' demographic .  So, how can brands embrace this shift to attract new consumers during airport stops? From a glo

Innovate boldly or fall behind The  beauty industry  is a  global success story , but the unstoppable evolution of retail requires that brands rethink their marketing strategies. According to NielsenIQ ,   beauty product sales  in retail stores  grew  at an average of 7%  annually from 2021 to 2023. However,  foot traffic  in stores is decreasing . Recently, from December 2024 to January 2025, the number of people visiting US stores declined by 2%.  Indeed, the demographic