CASE STUDY Industry: Design | Brand:  RIVA Spain OPPORTUNITY High-quality product with brand identity opportunities. Why? Their logo, look & feel, as well as their visual communication, did not effectively convey all the luxury and uniqueness that this hardwood flooring company offers. PLAN Build the brand that will lead the industry itself. We focused on creating a “love brand” by relaunching a luxury, innovative, and revolutionary hardwood flooring brand that would meet the

CASE STUDY Industry: Beauty | Product: LEDERM by L'Bel OPPORTUNITY Ensures the introduction of LEDERM will replace a top-selling product in the skincare category with significant participation in the company's revenues. It’s essential to mention that the original proposal to launch LEDERM was working hand in hand with a dermatological team that would be responsible for training the beauty consultants, providing a sales speech to convince their clients to test a new skincar

CASE STUDY Industry: Entertainment   | Product:  VEMOX OPPORTUNITY:   Acquire new subscribers. VEMOX , the on-demand streaming platform by Olympusat , a broadcast media company, has designed an OTT platform targeting the US Spanish population , with the vision of selling media advertising.  However, as the first stage to achieve that goal, they needed to launch VEMOX successfully, but how? Capturing the attention of the Hispanic audience in the US territory as potential sub

CASE STUDY Industry: Beauty   |  Store: L'Bel A decade ago, Belcorp , the Direct Sales Beauty  Company, decided to introduce one of its top brands, L’Bel , into retail. Decision pursuing two main objectives: The first , to serve as a physical catalog  to improve the brand experience for its beauty consultants (B2B) , and the second , as a test, to explore new opportunities of expansion to capture   new audiences (B2C) , as a part of accomplishing the company vision; position