Successful Brand Relaunch Strategy

CASE STUDY

Industry: Design | Brand: RIVA Spain

OPPORTUNITY

High-quality product with brand identity opportunities. Why? Their logo, look & feel, as well as their visual communication, did not effectively convey all the luxury and uniqueness that this hardwood flooring company offers.

PLAN

Build the brand that will lead the industry itself. We focused on creating a “love brand” by relaunching a luxury, innovative, and revolutionary hardwood flooring brand that would meet the needs of both existing customers and potential clients. We wanted to deliver a unique experience, using all marketing communication touch points with special attention to the following process:

• New name & logo.

• Innovated and optimized website.

• Enhancing the product experience with a captivating and distinctive sampling box that conveys "love at first sight".

• Improve the retail experience with a fun, simple, and robust knowledge-selling speech emphasizing brand DNA.

• Relaunching event in The International Surfaces Event (TISE), the most prominent trade show, as a vehicle, "Fish where the big fish are".

  
  

RIVA Spain Exhibit at The International Surfaces Event (TISE)

RESULTS

Today, after three years of RIVA Spain relaunch, the brand has gained respectable recognition in its industry and experienced accelerated business growth, bringing it closer to achieving its main objective.

https://www.rivaspain.com/