The Power of Digital Content

Elevate your marketing game with these trending content strategies

According to Nielsen statistics, the average person's overall audio consumption in the US is nearly 4 hours per day, which includes listening to the radio (66%), podcasts (19%), streaming music services (12%), and satellite radio (3%).   Indeed, as we have noticed, the podcast has experienced significant growth, and today it’s one of the most trending and powerful marketing strategy.  Explore this versatile modality to leverage your brand and check the following strategies.

3 Modern Content Techniques

Podcast

In this modern era, Marketing it’s about connections, and podcasts offer a unique advantage to connect and captivate your target audience organically.  A podcast is a proven strategy to build an online community.

Today, 73% of adults in the US market have listened to a Podcast, and based on recent data, the number of people in the US, who listen to podcasts at least once a week is projected to reach 115 million in 2025, reflecting an annual growth rate of 5%. Additionally, based on demographic groups, Millennials and Gen Z represent 62% of podcast listeners.

Nevertheless, the common question is, How do we choose the right content for a podcast? First, I recommend being creative and entertaining. Second, involve people in your workplace, such as internal and external clients, and opinion leaders —the key people you’ll need to grow your business community. The third step is to brainstorm with your team about the information your business needs to share, while also considering trending topics to provide fresh and innovative content consistently. Ultimately and vitally, consider working on 7 or 8 episodes,and try to produce both versions: video (for your YouTube channel) and audio (a version for Spotify and Apple Podcast), which offer detailed metrics on listener demographics, episode performance, and engagement levels. Keep in mind that this type of data is crucial to determine what content resonates most with your audience, thereby refining your podcast marketing strategy.

Video Marketing

According to HubSpot, audiences spend an average of 17 hours a week watching videos online.  In 2024, 89% of consumers confirmed that they want to see more videos from brands. Another study found that 94% of users watched videos to learn about products or services.

Video Marketing is another powerful content strategy to promote, educate, entertain, and engage the audience with a brand.  Of course, we know it, but consider creating an upscale video with a focus on reaching your target audience through paid ads and Improved SEO on top commercial video platforms, to connect with your audience on an emotional level. Another excellent video content alternative is a Documentary. This strategy could represent an essential part of your marketing budget, but once again, be creative.  If you’re a brand manufacturer, this is an excellent opportunity to share your company's story, build trust and credibility publishing this content on an OTT platform.  Companies like Indigo Productions and Bottle Rocket Media work asIndependent Filmmakers, supporting brands in this kind of project. In short, video marketing is a strong brand recall.  

eBooks

In September 2024, compared to September 2023, eBook sales in the US territory generated $91 million in revenues, presenting a continue increasing. This is why e-reader users are expected to reach 1.2 billion by 2027.

Amazon’s Kindle continues to dominate the e-reader market, holding a substantial 72% of the market share. Also, Amazon leads the eBook market with 79% of all purchases in the US.  Despite trends toward digitalization, the readers' universe in the US market continues to demonstrate a preference for print books, with 767 million units sold in 2023.

Indeed, eBooks help position your brand and attract high-quality leads. Please pay attention to this strategy; it could be a beautiful and successful approach to building and growing your business community with long-term effects.  For instance, if you’re in the beauty or design industry, writing an eBook could work as a direct arrow to the target. Imagine an eBook that tells your brand's story, sells your products (organically), using your brand's ADN as a vehicle to connect with your audience. Additionally, consider exploring the opportunity to create a print copy version to sell as a collection item, similar to the iconic Tom Ford books.

Certainly, this strategy works perfectly when merged with supporting a non-profit campaign, donating the funds to a college or Institution that could also use your eBook in their curriculum.  Another critical recommendation is to emphasize the price strategy by providing a modest (low) price that helps your eBook gain access to the top positions in the category quickly. And, last but not least, support your eBook strategy with an email marketing and LinkedIn campaign. 

However, to understand how to apply this strategy, brainstorm and check out the following article to support your plan:  Omni-Channel Strategy Tips!  Please, don’t underestimate the impact of this content; this could be an excellent project for your content creator. If not, as an eBook writer, I will be happy to help you. Dream big, magic will happen!

Sources by Nielsen, HubSpot, Statista & Rob Errea & Share Movie Media.

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