Mid-2025: Review & Upgrade your Marketing plan!

Indeed, business review did check-in! 2025 is a crucial year, and today, thanks to the digital era, the customers no longer follow a linear path to make their purchases or conversion decision. Why? They engage with brands across multiple platforms, devices, and omni-channel touchpoints.  Additionally, 80% of customers are more likely to purchase from brands that offer personalized experiences.   So, how do you measure your business progress? One of the traditional and powerful tools is the Marketing funnel, and as we know, it has existed for decades, but the shift from traditional to digital has completelytransformed how businesses attract and convert customers.  Let’s review the funnel strategy to ensure a successful sales year-end.

Examine KPIs by Funnel Stage

Top of the Funnel (TOFU):  Build Awareness

The awareness stage provides the opportunity to gain exposure with your target audience and open the path to positioning your brand and establish authority in your industry.  So, in this stage focus on SEO, Social Media, and SEM.

• SEO: Optimize your web ranking using blog content and include tailored keywords that help your website gain visibility.

• Social Media: Center and enhance your strategy on trending platforms, such as Instagram & TikTok, and work on video content to captivate & entertain your audience.  In short, “beefy” and creative content.

• SEM: Leverage your Google Ads to drive traffic and invest in platforms like Semrush  to audit & track your web progress, including the competitors’ web.

Middle of the Funnel (MOFU): Nurturing Leads

The middle states is critical; you’re educating and nurturing potential customers to build trust. Indeed, at this point, the core strategy is highlighted through business cases studies, testimonials, including customer success stories, and email marketing. Despite the boom of social media, email strategy remains 40 times more effective in converting leads through campaigns that motivate them to subscribe or schedule a presentation. In fact, a great example is the article that you’re reading now.  

Additionally, webinars are another significant activation that provokes an immediate interest. The recommendation will be working with your sales team to gather and invite top prospect leads to participate in a webinar with the company CEO or any top management leader in your organization. To educate on a specific topic that will meet the client's needs, and later see the opportunity to meet them again through a networking cocktail to reinforce and move forward to the conversation stage. That kind of initiative is a direct hit.

Bottom of the Funnel (BOFU): Drive Conversion & Sales

It's the action stage. However, companies need to ensure they turn prospects into customers, because it’s probable that they still have a few questions. To remove that friction, focus on providing compelling reasons to choose your product or service.

A great idea could be to design a landing page with the direction on conversion that includes the following activations:  FAQs, Sales Consultation, Live Chat, Free Trial & Offers by Tiers. For sure, a clear call to action, so pay attention to measure the progress, learn fast, and provide continuous improvement that ensures the customer journey in all stages.

Sources by  Salesforce, Global Search & HubSpot.

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We are ready to support and optimize your brand funnel stages strategies to ensure conversion. Visit our website and schedule a meeting.