Proven Marketing Strategies

After working on your prior task, reviewing the historical numbers, researching, and being familiar with your customer persona; it's time to delve into your 2025 marketing strategies. So, pay attention to the following trending tips to fuel your growth. However, if you have not accomplished the first phase yet, read more about it in our previous article.

Is Your 2025 Marketing Plan Set?

Trending tips for Jaque Mate 2025!

 1. Social Media “The online party”

Social Media is an online party where your role play is to be "the host" and your guests; the audience. So, to ensure a Oh, what a party! experience you must offer the best entertainment;  carrot CONTENT. Keep in mind this analogy, at the moment to work on your content strategy for your social platforms, email marketing, and YouTube channel.  

And, of course, measure your results with a data-driven, social media analytics such as rivaliq.com, which also monitors your competitor results, essential to potential your digital strategy.

2. Explode your Party Data

 

Personalization is key to capturing consumer attention and loyalty.  To create a customer experience, first understand the customer’s behavior.  Netflix is an excellent example of exploding data, building powerful personalization and recommendation algorithms that delight their customers.

So, focus on your first, second, third, and zero-party data; this last one, is the new data people are talking about.  The first one is collected through direct relationships with the customers; highly accurate and specific, the second, is indirect; it is shared.  If you're in the design industry materialbank.com, could be a great example for second-party data.  The third one; is data markets such as Nielsen, Circana, and Google, and as previously mentioned, the new; zero-party data (voluntary given), which tells you something about the customers' interests, their activities, and what they’re doing; provides you actionable insights. Therefore, your customer data will be the key to the website/eCommerce strategy.

 3. Invest on Retail Media

Retail media is inevitably on rise, changing digital advertising and imperative to stay competitive in today's market. The explosive growth of e-commerce has been significantly driven by more consumers shopping online, providing retailers capture amount of data on customer preferences, purchasing behavior, and shopping habits.

Retailers like Amazon, Walmart, and Target have developed revolutionary retail media networks, offering advertising solutions. Anticipate the social commerce era, and embrace this trend on the digital shelf, because 1 in 3 are likely to purchase on Social Media.

 4.  Beyond WOM Activations

Word-of-mouth activation is a traditional  "win-win" marketing strategy.  However, to maximize the ROI on your marketing budget, you must ensure "fish where the big fish are".  So, if you're planning a brand launch for the B2B business; investing in a trade show, could work perfectly.  For instance, if you're in the design industry the NeoCon shows it's the arrow direct to target

In fact, as a creative marketer oriented to details, I recommend you visit this show if you're seeking innovative ideas to prepare for a future massive event in any other industry.   Also, if your case, is to introduce a new product in the wellness industry see opportunities in the "Disneyland for healthier people", the Natural Products Expo West. 

Key takeaways: Focus on optimizing your investment, seek to put your brand one step ahead of your competitor in all your efforts, and don't lose the opportunity to create a love-memorable brand in all your activations.

NiesenIQ, Wing & CDP Sources

---

Are you prepared for 2025?

Let’s work together and create a powerful marketing plan!  We’re excited to support your business goals.