By Dafne Romero, Marca Marketing Founder 70% of consumers expect personalization from retailers, and 76% are frustrated if that doesn’t happen; understanding individual needs is not enough — it’s an imperative for survival. In the retail landscape, the way businesses approach pricing strategies and customer loyalty has experienced a significant shift, largely driven by the rise of artificial intelligence (AI) and innovative point-of-sale (POS) systems that involve sophistica