CASE STUDY Industry: Beauty   |  Store: L'Bel A decade ago, Belcorp , the Direct Sales Beauty  Company, decided to introduce one of its top brands, L’Bel , into retail. Decision pursuing two main objectives: The first , to serve as a physical catalog  to improve the brand experience for its beauty consultants (B2B) , and the second , as a test, to explore new opportunities of expansion to capture   new audiences (B2C) , as a part of accomplishing the company vision; position