By Dafne Romero, Marca Marketing Founder Certainly, companies fear cannibalization; they used to see it as a true nightmare: A risky move that can impact branding, supply chain, inventory, and sales— an arrow to the profit. Nobody wants their products to be eaten away by their own business. However, in some cases, market cannibalization represents a best-case scenario. As Steve Jobs asserted in one of his speeches: “If you don’t cannibalize yourself, someone else will”. To a