By Dafne Romero, Marca Marketing Founder The beauty industry is a global success story, but the unstoppable evolution of retail requires that brands rethink their marketing strategies. According to NielsenIQ, beauty product sales in retail stores grew at an average of 7% annually from 2021 to 2023. However, foot traffic in stores is decreasing. Recently, from December 2024 to January 2025, the number of people visiting US stores declined by 2%. Indeed, the demographic chang