Innovate boldly or fall behind The  beauty industry  is a  global success story , but the unstoppable evolution of retail requires that brands rethink their marketing strategies. According to NielsenIQ ,   beauty product sales  in retail stores  grew  at an average of 7%  annually from 2021 to 2023. However,  foot traffic  in stores is decreasing . Recently, from December 2024 to January 2025, the number of people visiting US stores declined by 2%.  Indeed, the demographic