New Shopper Behavior Demands Airlines in America transport around 2.7 million passengers per day on their 45,000 flights that operate on U.S. soil daily.  Undoubtedly, the rising growth in Travel Retail, especially in the airport channel , offers enormous opportunities for luxury brands. However, the duty-free business has experienced changes in its travelers' demographic .  So, how can brands embrace this shift to attract new consumers during airport stops? From a glo

Innovate boldly or fall behind The  beauty industry  is a  global success story , but the unstoppable evolution of retail requires that brands rethink their marketing strategies. According to NielsenIQ ,   beauty product sales  in retail stores  grew  at an average of 7%  annually from 2021 to 2023. However,  foot traffic  in stores is decreasing . Recently, from December 2024 to January 2025, the number of people visiting US stores declined by 2%.  Indeed, the demographic c